Design2020

The UK design industry in 2020

Design 2020 is a research project undertaken by the Universities of Salford and Lancaster in partnership with British Design Innovation. The overall aim of Design 2020 is to explore potential futures for the UK Design industry. It is part of a foresight initiative investigating future scenarios which reveal the threats and opportunities facing the UK design industry over the next 15 years. It is funded by the AHRC/EPSRC’s Designing for the 21st Century initiative.

The overall aim of Design 2020 is to explore potential futures for the UK Design industry. Its objectives are: (i) To research the shape of, and challenges/opportunities facing, the UK design industry over the next decade, and building on this; and (ii) Inform policy frameworks for the sector up to 2020. It intends to develop an understanding of the forces for change and guide the next generation policy, enabling the UK design industry to remain relevant and a significant force within a global design context.

The project focuses on researching the challenges facing the UK design industry over the next decade, and has consulted agencies, clients, trade associations and journalists, HEIs, economists and policy-makers via a range of interviews and surveys to provide recommendations for the industry.

 

 

Project Team

CooperCooper Rachel Cooper Design Management, Design Policy, Design Thinking, Urban Design, Urban Sustainability, Socially Responsible Design, Design Against Crime, Design & Manufacture
EvansEvans Martyn Evans Design, Design Management, Design Futures, Design Strategy, Design and Branding, Design Policy, Design Thinking, New Product Development

Updates

Murphy, E & Evans, M (2015) The Times They Are a-Changin’: Future perspectives on design industry business models

OutcomeConference Paper
Murphy, E & Evans, M (2015) The Times They Are a-Changin’: Future perspectives on design industry business models

This paper draws upon Design 2020 (Cooper, Evans, & Williams, 2009; Williams, Cooper, Evans, & Sun, 2009), a research project that investigated the threats and opportunities for the UK design industry towards 2020, and reflects on the dynamic nature of the design industry. The project...More information

2020 Vision: The UK Design Industry 10 Years On - Implications for Design Businesses of the Future

OutcomeBook Chapter

2020 Vision was a research project undertaken by the Universities of Salford and Lancaster, in partnership with the UK design industry body, British Design Innovation (BDI). The aim of the study was to investigate and establish future scenarios that reveal the threats and opportunities for the UK...More information

New Design Business Models: Implications for the Design Management

OutcomeBook Chapter

Design management in the UK has developed significantly since the early 1990s, with design managers now operating across both design consultancies and within businesses. These organizations operate in a dynamic global environment; as such it is necessary to respond to changes, especially in the...More information

DESIGN2020: Design | Industry | Futures

OutcomeReport

The future of the UK Design industry - An Investigation into the threats and opportunities for the UK design industry over the next 10 to 15 years. The objective of Design 2020 is to examine the future of the UK design industry. It aims to identify challenges and opportunities facing the UK design...More information