Abstract
This paper documents implications and opportunities for the design
profession offered by the rise of the knowledge society and digital economies.

Within this we show the value of applied design thinking in the creation and
delivery of business development and facilitation. Two case studies document
the design and delivery of contrasting consultancy projects where the design of
problem-solving frameworks (rather than conventional facilitation of events)
resulted in new understanding and business development. These approaches
were underpinned by a common conceptual model that describes our
philosophical underpinning for the application of design thinking across
disciplines both within and beyond traditional areas of professional design
engagement. Finally, we discuss the implication for design practice of using
design thinking as a mode of interdisciplinary interaction and cocreation of
problem-solving approaches between designers and others (rather than an
activity just for designers) which represents a step beyond conventional
participatory design approaches.
International Journal of Arts and Technology,
5th of January 2012