Empathising with the Future: Creating Next-Next Generation Products and Services.

Abstract

This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework enables designers to empathise with our future lives and as such provide next-next generation products and services that are not only required by future consumers, but are desired. Based upon analysis of 30+ interviews with leading exponents of design-led futures in Europe and the USA, the framework provides a road map for designers to empathise with consumers in the future.

Keywords

Design-led futures, next-next generation products and services, visions of the future, designers as futurists

Citation

Evans, M (2011) Empathising with the Future: Creating Next-Next Generation Products and Services. The Design Journal, Special Issue: Design + Empathy, Vol. 14, No. 2, pp. 231-252
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Publication Date

1st of May 2011

Authors

EvansEvans Martyn Evans Design, Design Management, Design Futures, Design Strategy, Design and Branding, Design Policy, Design Thinking, New Product Development