Research Abstract:
Effective design decision-making is vital in new product management as well as innovation management process. This study investigates how the models of design decision-making influence the evolution of new product management processes which emphasize innovative outcomes in Small and Medium Enterprises (SMEs). In this work, case study using a modified model of action research through practice based work research. The study will provide a new insight to assist designers and managers to effectively manage and deploy design process. It is unique in that it fills the “how to” gap for SMEs.
Objectives:
The focus of this research is to explore the relationship between models of design decision-making and innovation in contemporary context in SMEs and to enhance knowledge on the role of design in R&D innovation in SMEs.
Research method:
A model of practice-based research applies a modified model of action research as part of case study method that also includes semi-structured interview with project manager. The practice-based method is conducted through the researcher designing products in the case study organisation and recording the decision-making process through visual notebooks and audio documentation.