Yueyi (Joy) Wang

PhD Candidate
Design Management, Fashion Business Management, Design Innovation, Big Data Research
y [dot] wang25 [at] lancaster [dot] ac [dot] uk

I was studied Undergraduate course in Visual Design (Design School, Jiangnan University, China) and hold an MA in Design Management (Lancaster University, UK). My PhD research focus on fashion business management and co-branding,my title is Co-branding Innovation: critically examining the use of co-branding strategies within the design and innovation process – a fashion retail perspective.’critically examine and investigate the role of co-branding strategies as a source of innovation; and To understand how organisations draw upon co-branding to inform the development of new products, services and brands.