Dr Martyn Evans

Evans
Senior Lecturer
Design, Design Management, Forecasting and Design Futures, Design and Brand Strategy, Product Design and Development, Design Thinking, Product Semantics, New Product Development (NPD)
+44 (0) 1524 510875
m [dot] evans [at] lancaster [dot] ac [dot] uk

Martyn is Senior Lecturer in Design at Lancaster University. His research interests explore the approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological and economic futures. As a trained product designer, his research activities centre on design futures, trends, and forecasting, and he has presented widely upon this area.

Martyn is currently co-investigator upon 'Design 2020', an AHRC funded project looking at potential futures for the UK design industry, and has secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, he is currently Course Director for MA Design: Management and Policy. Martyn is external examiner at a number of UK institutions and have acted as an academic advisor for curriculum development both nationally and internationally.

Updates and Outcomes

ImaginationLancaster consults with the Arts

ImaginationLancaster consults with the Arts

Workshop explores concept of Lancaster Arts City

On 17th January 2012, 28 participants gathered at the Storey Creative Industries Institute in Lancaster for a one-day workshop devised, operated and facilitated by ImaginationLancaster. The purpose of the workshop was to generate ideas and...Read full update

Lancaster Arts Partnership: Arts City Report (working)

OutcomeReport

A report which documents the stakeholder engagement workshop exploring the concept of Lancaster Arts City. 

...More information

Designing creative frameworks: design thinking as an engine for new facilitation approaches

OutcomeJournal Paper
Designing creative frameworks: design thinking as an engine for new facilitation approaches

This paper documents implications and opportunities for the design

profession offered by the rise of the knowledge society and digital economies.

Within this we show the value of applied design thinking in the creation and

delivery of business development and...More information

Designing Creative Frameworks: Design Thinking as an Engine for New Facilitation Approaches

OutcomeConference Paper

This paper documents implications and opportunities for the design profession offered by the rise of the knowledge society and digital economies. Within this we show the value of applied design thinking in the creation and delivery of business development and facilitation. Two case studies...More information

Create Workshop

Event2 years and 13 days ago
Create Workshop

26th of January 2010

In Create we explored the requirements and characteristics for creativity to grow and flourish.

Applying cutting edge research in creativity and design we determined that almost by definition that anyone involved in business will be...Read full update

Media Communication, Consumption and Use: the changing role of the designer

OutcomeConference Paper

Consumers are changing the way in which they create, experience and consume media. User Generated Content (UGC) marks a shift in the way in which ordinary people are now able to contribute to the creation of media. They have become active citizens in what is now a two way...More information

ImaginationLancaster consults with the Arts

ImaginationLancaster consults with the Arts

Workshop explores concept of Lancaster Arts City

On 17th January 2012, 28 participants gathered at the Storey Creative Industries Institute in Lancaster for a one-day workshop devised, operated and facilitated by ImaginationLancaster. The purpose of the workshop was to generate ideas and...Read full update

Create Workshop

Event2 years and 13 days ago
Create Workshop

26th of January 2010

In Create we explored the requirements and characteristics for creativity to grow and flourish.

Applying cutting edge research in creativity and design we determined that almost by definition that anyone involved in business will be...Read full update

Book Chapters

New design business models: implications for the future of design management. / Cooper, Rachel ; Evans, Martyn ; Williams, Alex.

In: The handbook of design management. ed. / Rachel Cooper ; Sabine Junginger ; Thomas Lockwood. Oxford : Berg, 2011. p. 495-511.

Research output : Chapter in Book/Report/Conference proceeding Chapter (peer-reviewed)

2020 Vision - The UK Design Industry 10 Years On : Implications for Design Businesses of the Future.. / Williams, Alex ; Cooper, Rachel ; Evans, Martyn ; Sun, Qian.

In: Designing for the 21st Century: Research Methods & Findings. ed. / Tom Inns. Vol. 2 Farnham : Gower, 2009. p. 39-54.

Research output : Chapter in Book/Report/Conference proceeding Chapter (peer-reviewed)

Journal Articles

Supporting Design: National Business Support Programmes in the UK and South Korea.. / Choi, Youngok ; Lim, Sungwoo ; Evans, Martyn .

In : The Design Journal , Vol. 15, No. 1, 2012, p. 79–104.

Research output : Contribution to journal Journal article

The relationship between national policy and industrial development in the UK and South Korea, 1940s-2000s.. / Youngok, Choi ; Cooper, Rachel ; Lim, Sungwoo ; Evans, Martyn .

In : Design Issues , Vol. 27, No. 1, 01.2011, p. 70-82.

Research output : Contribution to journal Journal article

Empathising with the future: creating next-next generation products and services. / Evans, Martyn .

In : The Design Journal , Vol. 14, No. 2, 06.2011, p. 231-252.

Research output : Contribution to journal Journal article

A Theoretical Design Management Framework. / Sun, Qian ; Williams, Alex ; Evans, Martyn .

In : The Design Journal , Vol. 14, No. 1, 03.2011, p. 112-132.

Research output : Contribution to journal Journal article

Physicality in design : an exploration.. / Ramduny-Ellis, Devina ; Dix, Alan ; Evans, Martyn ; Hare, Jo ; Gill, Steve.

In : The Design Journal , Vol. 13, No. 1, 2010, p. 48-76.

Research output : Contribution to journal Journal article

National Support for Design: Developing propositional models.. / Choi, Youngok ; Cooper, Rachel ; Lim, Sungwoo ; Evans, Martyn .

In : Design Management Review , Vol. 21, No. 4, 12.2010, p. 60-69.

Research output : Contribution to journal Journal article

Breaking From Tradition: Market Research, Consumer Needs and Design Futures.. / Evans, Martyn ; Cooper, Rachel .

In : Design Management Review (Journal of Design Management Institute) , Vol. 17, No. 1, 01.12.2006, p. 68 -74.

Research output : Contribution to journal Journal article

Show all 7 journal articles Hide journal articles

Conference Contributions

The Design Social: Framing social research methods for design postgraduates.. / Evans, Martyn .

2010. Paper presented at The 2nd ConnectED International Conference on Design Education, The University of New South Wales, Sudney, Australia,.

Research output : Contribution to conference Conference paper

Tales of the Unexpected: Understanding Emergence and its relationship to Design.. / Evans, M. D. ; Cooper, Rachel ; Hall, N..

2005. 319 to 331 6th International Conference of Computational and Cognitive models of Creative Design, Heron Island, Australia,.

Research output : Contribution to conference Other

A Design Approach to Trends and Forecasting. / Evans, Martyn .

2004. Paper presented at FUTUREGROUND: Design Research Society International Conference, Monash University, Melbourne, Australia,.

Research output : Contribution to conference Conference paper

Themes