Martyn is Senior Lecturer in Design and course director for MA Design Management at Lancaster University. His research interests explore the strategic approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological and economic futures. As a trained product designer, his research activities centre on design futures, trends, and forecasting, and he has presented widely upon this area.
He is currently a steering committee member for the Design in European Policies (DeEP) project www.designpolicy.eu, a 2 year project funded under the ‘first action plan’ of the European Design Innovation Initiative (EDII). Martyn was also co-investigator upon Design 2020, an AHRC funded project looking at potential futures for the UK design industry. He has secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, Martyn is external examiner at a number of UK institutions and have acted as an academic advisor for curriculum development both nationally and internationally.