Dr Martyn Evans

Evans
Head of Department: Lancaster Institute for the Contemporary Arts
Design, Design Management, Design Futures, Design Strategy, Design and Branding, Design Policy, Design Thinking, New Product Development
m [dot] evans [at] lancaster [dot] ac [dot] uk

Martyn is Head of Department of Lancaster Institute for the Contemporary Arts at Lancaster University. His research interests explore the strategic approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological and economic futures. As a trained product designer, his research activities centre on design futures, trends and forecasting on which he has presented widely.

He is currently a lead investigator for Design For Europe which will develop the European Design Innovation Platform over 3 years and aims to accelerate design-driven innovation in order to boost innovation, growth and job creation across the EU. He is also Principal Investigator for the AHRC funded (£768k) Design Routes which explores the role of design in developing and revitalising culturally significant designs, products and practices in conjunction with Leeds University.

Martyn was also co-investigator upon Design 2020, an AHRC funded project looking at potential futures for the UK design industry. He has secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, Martyn is external examiner at a number of UK institutions and have acted as an academic advisor for curriculum development both nationally and internationally.

Updates and Outcomes

Joining Forces: Investigating the influence of design for behaviour change on sustainable innovation

OutcomeConference Paper

Design is a significant driver of behaviour change, enabling, encouraging or discouraging particular practices from taking place. Despite design’s clear influence on behaviours, limited frameworks exist for the effective implementation of Design for Behaviour Change (DfBC) in professional and public...More information

Mapping Design Innovation Ecosystems Steering Committee Meeting

Event8 months and 13 days ago
Mapping Design Innovation Ecosystems Steering Committee Meeting

14th of March 2014, PDR, Cardiff Metropolitan University, Cardiff

Mapping Design Innovation Ecosystem held its first steering committee meeting on 14 March 2014 in Cardiff

The steering committee meeting explored the vision for the project with discussion focussing on the...Read full update

Lancaster China Catalyst Programme Launch Event

Event29 days ago
Lancaster China Catalyst Programme Launch Event

27th of October 2014, Lancaster University Management School, LUMS Lecture Theatre 1, Bailrigg, LA1 4YX

Driving UK Business Growth through International Innovation

  ...Read full update

Design in European Policy

OutcomeWhite Paper
Design in European Policy

This, the final publication from DeEP, presents our findings and insights, offering perspectives on key research themes: design innovation policy landscape; policies; and strategies to support design policy evaluatuion. The publication also presents a detailed conceptualisation of the DeEP Design...More information

Services in the City (Open Data) Design Jam

Event5 months and 24 days ago
Services in the City (Open Data) Design Jam

3rd of June 2014, The Work Foundation, 21 Palmer Street, SW1H OAD, London

Come along to our fully funded Services in the City (Open Data) Design Jam on Tuesday 3rd of June 2014.

- Are you a London-based creative or digital business with less than 250 employees? - Have you...Read full update

Health & Wellbeing in the City Design Jam

Health & Wellbeing in the City Design Jam

On Wednesday 30th of April, Imagination’s London Fusion team delivered their third highly interactive Design Jam. The Design Jam explored the health, demographic and wellbeing challenges and opportunities to create innovative services and products to enhance the lives of the residents of...Read full update

Mapping Design Innovation Ecosystems Steering Committee Meeting

Event8 months and 13 days ago
Mapping Design Innovation Ecosystems Steering Committee Meeting

14th of March 2014, PDR, Cardiff Metropolitan University, Cardiff

Mapping Design Innovation Ecosystem held its first steering committee meeting on 14 March 2014 in Cardiff

The steering committee meeting explored the vision for the project with discussion focussing on the...Read full update

Lancaster China Catalyst Programme Launch Event

Event29 days ago
Lancaster China Catalyst Programme Launch Event

27th of October 2014, Lancaster University Management School, LUMS Lecture Theatre 1, Bailrigg, LA1 4YX

Driving UK Business Growth through International Innovation

  ...Read full update

Services in the City (Open Data) Design Jam

Event5 months and 24 days ago
Services in the City (Open Data) Design Jam

3rd of June 2014, The Work Foundation, 21 Palmer Street, SW1H OAD, London

Come along to our fully funded Services in the City (Open Data) Design Jam on Tuesday 3rd of June 2014.

- Are you a London-based creative or digital business with less than 250 employees? - Have you...Read full update

Health & Wellbeing in the City Design Jam

Health & Wellbeing in the City Design Jam

On Wednesday 30th of April, Imagination’s London Fusion team delivered their third highly interactive Design Jam. The Design Jam explored the health, demographic and wellbeing challenges and opportunities to create innovative services and products to enhance the lives of the residents of...Read full update

Health & Wellbeing in the City Design Jam

Event6 months and 28 days ago
Health & Wellbeing in the City Design Jam

30th of April 2014, The Work Foundation, 21 Palmer Street SW1H OAD, London

Come along to our fully-funded Health and Wellbeing in the City Design Jam organised by London Creative and Digital Fusion.

Wednesday 30th of April 2014, 09:00am – 06:00pm with an optional...Read full update

We're recruiting a Design and Innovation Manager

We're recruiting a Design and Innovation Manager

We are building an international team, with hubs in both the UK and China and are seeking to recruit a Design and Innovation Manager to embed design driven innovation approaches in the Lancaster China Catalyst Programme (LCCP).

You will take a lead in the design and delivery of events to...Read full update

Book Chapters

Conceptualising design and the UK design industry. / Murphy, Emma ; Evans, Martyn ; Sissons, Andrew ; Montgomery, Lucy; Thomson , Spencer.

UK Design as a Global Industry: International Trade and Intellectual Property. London, UK : Intellectual Property Office, 2012.

Research output : Contribution in Book/Report/Proceedings Chapter

New design business models: implications for the future of design management. / Cooper, Rachel ; Evans, Martyn ; Williams, Alex.

The handbook of design management. ed. / Rachel Cooper; Sabine Junginger; Thomas Lockwood. Oxford : Berg, 2011. p. 495-511.

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

Opportunities offered by additive manufacturing in creative businesses: informing designers. / Anthony, Richard ; Evans, Martyn ; Rennie, Allan ; Kirby, Eddie.

13th International Conference on Engineering & Product Design Education (EPDE 11). 2011. p. 623-628.

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

Applied Imagination - Designing Innovative Knowledge Transfer Approaches. / Cruickshank, Leon ; Mather, Alison ; Evans, Martyn .

Innovation Through Knowledge Transfer. ed. / Robert James Howlett. Berlin : Springer-Verlag, 2010. p. 219-229 (Smart Innovation, Systems and Technologies, 2010; Vol. 5, No. 4).

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

2020 Vision - The UK Design Industry 10 Years On : Implications for Design Businesses of the Future.. / Williams, Alex ; Cooper, Rachel ; Evans, Martyn ; Sun, Qian.

Designing for the 21st Century: Research Methods & Findings. ed. / Tom Inns. Vol. 2 Farnham : Gower, 2009. p. 39-54.

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

Journal Articles

Supporting Design: National Business Support Programmes in the UK and South Korea.. / Choi, Youngok; Lim, Sungwoo ; Evans, Martyn .

In: The Design Journal , Vol. 15, No. 1, 03.2012, p. 79–104.

Research output : Contribution to journal Journal article

Designing creative frameworks: Design thinking as an engine for new facilitation approaches. / Cruickshank, Leon ; Evans, Martyn .

In: International Journal of Arts and Technology , Vol. 5, No. 1, 2012, p. 73-85.

Research output : Contribution to journal Journal article

What drives organisations to employ design-driven approaches? A study of fast moving consumer goods brand development. / Lee, Younjoon ; Evans, Martyn .

In: Design Management Journal , Vol. 7, No. 1, 10.2012, p. 74-88.

Research output : Contribution to journal Journal article

The relationship between national policy and industrial development in the UK and South Korea, 1940s-2000s.. / Youngok, Choi ; Cooper, Rachel ; Lim, Sungwoo ; Evans, Martyn .

In: Design Issues , Vol. 27, No. 1, 01.2011, p. 70-82.

Research output : Contribution to journal Journal article

Empathising with the future: creating next-next generation products and services. / Evans, Martyn .

In: The Design Journal , Vol. 14, No. 2, 06.2011, p. 231-252.

Research output : Contribution to journal Journal article

A Theoretical Design Management Framework. / Sun, Qian; Williams, Alex ; Evans, Martyn .

In: The Design Journal , Vol. 14, No. 1, 03.2011, p. 112-132.

Research output : Contribution to journal Journal article

Physicality in design : an exploration.. / Ramduny-Ellis, Devina ; Dix, Alan ; Evans, Martyn ; Hare, Jo; Gill, Steve.

In: The Design Journal , Vol. 13, No. 1, 2010, p. 48-76.

Research output : Contribution to journal Journal article

National Support for Design: Developing propositional models.. / Choi, Youngok ; Cooper, Rachel ; Lim, Sungwoo ; Evans, Martyn .

In: Design Management Review , Vol. 21, No. 4, 12.2010, p. 60-69.

Research output : Contribution to journal Journal article

In the year 2020 : the future of the UK design industry. / Evans, Martyn .

In: New Design Magazine , Vol. 78, 04.2010.

Research output : Contribution to journal Journal article

A design for life : futures thinking in the design curriculum. / Evans, Martyn .

In: Futures Research Quarterly , Vol. 23, No. 3, 2007, p. 5-20.

Research output : Contribution to journal Journal article

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Conference Contributions

Challenges of introducing new design and design management knowledge into the innovation activities of SMEs with little or no prior design experience. / Acklin, Claudia ; Cruickshank, Leon ; Evans, Martyn .

2013. Paper presented at Creating the Future: 10th European Academy of Design Conference, Gothenburg, Sweden.

Research output : Contribution to conference Conference paper

Design history and the history of designing. / Hernandez, Gabriel ; Evans, Martyn ; Cruickshank, Leon .

2013. Paper presented at Creating the Future: 10th European Academy of Design Conference, Gothenburg, Sweden.

Research output : Contribution to conference Conference paper

The application of design practice to policy design, implementation and evaluation, innovation policy and local participation. / Chisholm, John ; Evans, Martyn ; Cruickshank, Leon .

2013. Paper presented at Can Design Innovation Policy Be Participatory?, Lahti, Finland.

Research output : Contribution to conference Conference paper

Supplying the Demand: Aligning Product Design Curriculum and the Professional Practice of Design. / Spruce, Jon ; Evans, Martyn .

2012. Paper presented at Creativity and Democracy, 3rd International Journal of Art and Design Education Research Conference, Liverpool, United Kingdom.

Research output : Contribution to conference Conference paper

Designing next-next generation products and services: a design-led futures framework. / Evans, Martyn .

DRS 2012 Bangkok Chulalongkorn University Bangkok, Thailand, 1–4 July 2012. 2012.

Research output : Contribution in Book/Report/Proceedings Paper

A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry. / Lee, Younjoon ; Evans, Martyn .

Leading innovation through design. 2012. p. 654-665.

Research output : Contribution in Book/Report/Proceedings Paper

A Need to Develop Designerly Approaches to Identify the Core of Design. / Jung, Jeyon ; Evans, Martyn ; Cruickshank, Leon .

2011. Paper presented at The Endless End, The 9th International European Academy of Design Conference, Porto, Portugal.

Research output : Contribution to conference Conference paper

The Design Social: Framing social research methods for design postgraduates.. / Evans, Martyn .

2010. Paper presented at The 2nd ConnectED International Conference on Design Education, The University of New South Wales, Sudney, Australia,.

Research output : Contribution to conference Conference paper

Designing for User Generated Contributions: Changing approaches in industry. / Cruickshank, Leon ; Evans, Martyn .

2009. Paper presented at Gamejam, United Kingdom.

Research output : Contribution to conference Conference paper

Media Communication, Consumption and Use: The changing role of the designer. / Cruickshank, Leon ; Evans, Martyn .

2008. Paper presented at DRS Undisciplined Conference, Sheffield, United Kingdom.

Research output : Contribution to conference Conference paper

Show all 10 conference contributions Hide conference contributions

Key Projects

Design For EuropeDesign For Europe Design For Europe Design For Europe aims to increase the use of design for innovation and growth across Europe.
Design RoutesDesign Routes Design Routes Envisioning the future of culturally significant designs, products and practices
Lancaster China Catalyst ProgrammeLancaster China Catalyst Programme Lancaster China Catalyst Programme Lancaster University is embarking on a new initiative to leverage its global reach for the benefit of UK ...
DeEP: Design in European PolicyDeEP: Design in European Policy DeEP: Design in European Policy Evaluating and Sharing Design Innovation Policies for European Growth
Mapping Design Innovation EcosystemsMapping Design Innovation Ecosystems Mapping Design Innovation Ecosystems Creating a blueprint for to map and analyse their design innovation ecosystems
N8: New Thinking from the NorthN8: New Thinking from the North N8: New Thinking from the North Stimulating reinvention and influencing economic growth across the North
Design2020Design2020 Design2020 The UK design industry in 2020
London Creative and Digital FusionLondon Creative and Digital Fusion London Creative and Digital Fusion Ambitious £5m project to inspire and support growth in the digital industries
MA Design ManagementMA Design Management MA Design Management MA Design Management provides a vibrant and design rich environment for design and associated graduates to ...