Dr Martyn Evans

Evans
Head of Department: Lancaster Institute for the Contemporary Arts
Design, Design Management, Design Futures, Design Strategy, Design and Branding, Design Policy, Design Thinking, New Product Development
m [dot] evans [at] lancaster [dot] ac [dot] uk

Martyn is Head of Department of Lancaster Institute for the Contemporary Arts at Lancaster University. His research interests explore the strategic approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological and economic futures. As a trained product designer, his research activities centre on design futures, trends and forecasting on which he has presented widely.

He is currently a lead investigator for Design For Europe which will develop the European Design Innovation Platform over 3 years and aims to accelerate design-driven innovation in order to boost innovation, growth and job creation across the EU. He is also Principal Investigator for the AHRC funded (£768k) Design Routes which explores the role of design in developing and revitalising culturally significant designs, products and practices in conjunction with Leeds University.

Martyn was also co-investigator upon Design 2020, an AHRC funded project looking at potential futures for the UK design industry. He has secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, Martyn is external examiner at a number of UK institutions and have acted as an academic advisor for curriculum development both nationally and internationally.

Updates and Outcomes

Design for Europe: Employing Scenarios to Benchmark the Effectiveness of European Design Policy

OutcomeConference Paper

Effective design innovation policy is increasingly recognised as a driver for competitiveness and prosperity of nations. Policy makers in Europe face a challenge when evaluating the effectiveness of design innovation policies due to a lack of reliable and comparable data. The European Commission has...More information

Watch Out Design, Europe is Coming

Articleby Martyn Evans

Delivered as part of the Harnessing Creativity: Creative Economy Seminar held at The Dock, Arts Centre, Carrick-on-Shannon, Ireland on Friday 27 March 2015. ...Read full article

Holroyd, A., Cassidy, T., Evans, M., Gifford, E & Walker, S (2015) Design for Domestication: The Decommercialisation of Traditional Crafts

OutcomeConference Paper

This paper explores the contribution of design to the ‘domestication’ of traditional crafts: the reframing and support of such practices as amateur activities. Informed by twelve examples, six design strategies for the domestication of traditional crafts are identified and discussed. This issue...More information

Murphy, E & Evans, M (2015) The Times They Are a-Changin’: Future perspectives on design industry business models

OutcomeConference Paper
Murphy, E & Evans, M (2015) The Times They Are a-Changin’: Future perspectives on design industry business models

This paper draws upon Design 2020 (Cooper, Evans, & Williams, 2009; Williams, Cooper, Evans, & Sun, 2009), a research project that investigated the threats and opportunities for the UK design industry towards 2020, and reflects on the dynamic nature of the design industry. The project...More information

Harnessing Creativity: Creative Economy Seminar

Event4 months and 9 days ago

27th of March 2015, The Dock, Arts Centre, Carrick-on-Shannon, Ireland

Showcasing the diversity of Irish & UK creative enterprises and practices

A vibrant & dynamic mix of creative industry experts from UK and Ireland shared their knowledge and cutting edge research of the...Read full update

Design for Europe: Developing the User Experience

Design for Europe: Developing the User Experience

6th Steering Committee Meeting and Consortium Meeting - Copenhagen 24-25 March 2015

Design for Europe project partners came together once again for the latest in a series of regular consortium meetings, this time hosted by the Danish Design Centre (DDC) at their new offices in Copenhagen. An...Read full update

Harnessing Creativity: Creative Economy Seminar

Event4 months and 9 days ago

27th of March 2015, The Dock, Arts Centre, Carrick-on-Shannon, Ireland

Showcasing the diversity of Irish & UK creative enterprises and practices

A vibrant & dynamic mix of creative industry experts from UK and Ireland shared their knowledge and cutting edge research of the...Read full update

Design for Europe: Developing the User Experience

Design for Europe: Developing the User Experience

6th Steering Committee Meeting and Consortium Meeting - Copenhagen 24-25 March 2015

Design for Europe project partners came together once again for the latest in a series of regular consortium meetings, this time hosted by the Danish Design Centre (DDC) at their new offices in Copenhagen. An...Read full update

Businesses pitch international R&D projects to students

Businesses pitch international R&D projects to students

Lancaster China Catalyst Programme Businesses meet masters Students on the MSc International Innovation program to develop International R&D projects

The final presentations of businesses involved in the Lancaster China Catalyst Programme have occurred. These sessions involved 11 LCCP UK...Read full update

Mapping Design Innovation Ecosystems Steering Committee Meeting

Event1 year, 4 months and 22 days ago
Mapping Design Innovation Ecosystems Steering Committee Meeting

14th of March 2014, PDR, Cardiff Metropolitan University, Cardiff

Mapping Design Innovation Ecosystem held its first steering committee meeting on 14 March 2014 in Cardiff

The steering committee meeting explored the vision for the project with discussion focussing on the...Read full update

Lancaster China Catalyst Programme Launch Event

Event9 months and 6 days ago
Lancaster China Catalyst Programme Launch Event

27th of October 2014, Lancaster University Management School, LUMS Lecture Theatre 1, Bailrigg, LA1 4YX

Driving UK Business Growth through International Innovation

  ...Read full update

Services in the City (Open Data) Design Jam

Event1 year, 2 months and 1 day ago
Services in the City (Open Data) Design Jam

3rd of June 2014, The Work Foundation, 21 Palmer Street, SW1H OAD, London

Come along to our fully funded Services in the City (Open Data) Design Jam on Tuesday 3rd of June 2014.

- Are you a London-based creative or digital business with less than 250 employees? - Have you...Read full update

Watch Out Design, Europe is Coming

Articleby Martyn Evans

Delivered as part of the Harnessing Creativity: Creative Economy Seminar held at The Dock, Arts Centre, Carrick-on-Shannon, Ireland on Friday 27 March 2015. ...Read full article

NEW Lecturer post in Data Prototyping and Visualisation

Articleby Paul Coulton, Martyn Evans

As part of Lancaster University’s 50th Anniversary Lectureships Scheme to appointment of 50 early career academics we are seeking candidates for a new lectureship in Data Prototyping and Visualisation. ...Read full article

You can find a list of Martyn Evans's publications on the Lancaster University research pages.

Key Projects

Design For EuropeDesign For Europe Design For Europe Design For Europe aims to increase the use of design for innovation and growth across Europe.
Design RoutesDesign Routes Design Routes Envisioning the future of culturally significant designs, products and practices
Lancaster China Catalyst ProgrammeLancaster China Catalyst Programme Lancaster China Catalyst Programme Lancaster University is embarking on a new initiative to leverage its global reach for the benefit of UK ...
DeEP: Design in European PolicyDeEP: Design in European Policy DeEP: Design in European Policy Evaluating and Sharing Design Innovation Policies for European Growth
Mapping Design Innovation EcosystemsMapping Design Innovation Ecosystems Mapping Design Innovation Ecosystems Creating a blueprint for to map and analyse their design innovation ecosystems
N8: New Thinking from the NorthN8: New Thinking from the North N8: New Thinking from the North Stimulating reinvention and influencing economic growth across the North
Design2020Design2020 Design2020 The UK design industry in 2020
London Creative and Digital FusionLondon Creative and Digital Fusion London Creative and Digital Fusion Ambitious £5m project to inspire and support growth in the digital industries
MA Design ManagementMA Design Management MA Design Management MA Design Management provides a vibrant and design rich environment for design and associated graduates to ...