Dr Martyn Evans

Evans
Head of Department: Lancaster Institute for the Contemporary Arts
Design, Design Management, Design Futures, Design Strategy, Design and Branding, Design Policy, Design Thinking, New Product Development
m [dot] evans [at] lancaster [dot] ac [dot] uk

Martyn is Head of Department of Lancaster Institute for the Contemporary Arts at Lancaster University. His research interests explore the strategic approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological and economic futures. As a trained product designer, his research activities centre on design futures, trends, and forecasting, and he has presented widely upon this area.

He is currently a steering committee member for the Design in European Policies (DeEP) project www.designpolicy.eu, a 2 year project funded under the ‘first action plan’ of the European Design Innovation Initiative (EDII). Martyn was also co-investigator upon Design 2020, an AHRC funded project looking at potential futures for the UK design industry. He has secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, Martyn is external examiner at a number of UK institutions and have acted as an academic advisor for curriculum development both nationally and internationally.

Updates and Outcomes

Health & Wellbeing in the City Design Jam

Upcoming Eventin 5 days
Health & Wellbeing in the City Design Jam

30th of April 2014, The Work Foundation, 21 Palmer Street SW1H OAD, London

Come along to our fully-funded Health and Wellbeing in the City Design Jam organised by London Creative and Digital Fusion.

Wednesday 30th of April 2014, 09:00am – 06:00pm with an optional...Read full update

We're recruiting a Design and Innovation Manager

We're recruiting a Design and Innovation Manager

We are building an international team, with hubs in both the UK and China and are seeking to recruit a Design and Innovation Manager to embed design driven innovation approaches in the Lancaster China Catalyst Programme (LCCP).

You will take a lead in the design and delivery of events to...Read full update

Development of the European Design Innovation Platform gathers apace!

Development of the European Design Innovation Platform gathers apace!

Following the announcement of €3.8m EU funding to build the European Design Innovation Platform, the consortium starts work and plans its launch event in Brussels.

The European Design Innovation Platform (EDIP) is a digital platform that will bring together knowledge and exemplars of design’s...Read full update

Inspirational Masterclass with Worldwide CEO of Saatchi & Saatchi, KEVIN ROBERTS

Inspirational Masterclass with Worldwide CEO of Saatchi & Saatchi, KEVIN ROBERTS

Kevin Roberts will inspire and inform an audience of creative and digital small and medium businesses.

We are pleased to announce that we are organising an Inspiration Masterclass with the Worldwide CEO of Saatchi & Saatchi, Kevin Roberts on Monday the 10th of February at Saatchi &...Read full update

Design Council announce €3.8 million EU fund to build the European Design Innovation Platform

Design Council announced that it will be leading a consortium to deliver the European Design Innovation Platform (EDIP) with Lancaster University as key partner.

Design Council announce €3.8 million EU fund to build the European Design Innovation Platform. The press release is now...Read full update

Imagination is key to rethinking creative and successful collaboration in the North

Imagination is key to rethinking creative and successful collaboration in the North

Forty-five arts and humanities practitioners, academics and funding partners gathered at a N8 event in Lancaster to participate in a workshop that explored how the imagination is being used to influence social and cultural development in the North.

The event, ‘Imaginative North’ was the fourth...Read full update

Health & Wellbeing in the City Design Jam

Upcoming Eventin 5 days
Health & Wellbeing in the City Design Jam

30th of April 2014, The Work Foundation, 21 Palmer Street SW1H OAD, London

Come along to our fully-funded Health and Wellbeing in the City Design Jam organised by London Creative and Digital Fusion.

Wednesday 30th of April 2014, 09:00am – 06:00pm with an optional...Read full update

We're recruiting a Design and Innovation Manager

We're recruiting a Design and Innovation Manager

We are building an international team, with hubs in both the UK and China and are seeking to recruit a Design and Innovation Manager to embed design driven innovation approaches in the Lancaster China Catalyst Programme (LCCP).

You will take a lead in the design and delivery of events to...Read full update

Development of the European Design Innovation Platform gathers apace!

Development of the European Design Innovation Platform gathers apace!

Following the announcement of €3.8m EU funding to build the European Design Innovation Platform, the consortium starts work and plans its launch event in Brussels.

The European Design Innovation Platform (EDIP) is a digital platform that will bring together knowledge and exemplars of design’s...Read full update

Inspirational Masterclass with Worldwide CEO of Saatchi & Saatchi, KEVIN ROBERTS

Inspirational Masterclass with Worldwide CEO of Saatchi & Saatchi, KEVIN ROBERTS

Kevin Roberts will inspire and inform an audience of creative and digital small and medium businesses.

We are pleased to announce that we are organising an Inspiration Masterclass with the Worldwide CEO of Saatchi & Saatchi, Kevin Roberts on Monday the 10th of February at Saatchi &...Read full update

Design Council announce €3.8 million EU fund to build the European Design Innovation Platform

Design Council announced that it will be leading a consortium to deliver the European Design Innovation Platform (EDIP) with Lancaster University as key partner.

Design Council announce €3.8 million EU fund to build the European Design Innovation Platform. The press release is now...Read full update

Imagination is key to rethinking creative and successful collaboration in the North

Imagination is key to rethinking creative and successful collaboration in the North

Forty-five arts and humanities practitioners, academics and funding partners gathered at a N8 event in Lancaster to participate in a workshop that explored how the imagination is being used to influence social and cultural development in the North.

The event, ‘Imaginative North’ was the fourth...Read full update

Book Chapters

Conceptualising design and the UK design industry. / Murphy, Emma ; Evans, Martyn ; Sissons, Andrew ; Montgomery, Lucy; Thomson , Spencer.

UK Design as a Global Industry: International Trade and Intellectual Property. London, UK : Intellectual Property Office, 2012.

Research output : Contribution in Book/Report/Proceedings Chapter

New design business models: implications for the future of design management. / Cooper, Rachel ; Evans, Martyn ; Williams, Alex.

The handbook of design management. ed. / Rachel Cooper; Sabine Junginger; Thomas Lockwood. Oxford : Berg, 2011. p. 495-511.

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

Opportunities offered by additive manufacturing in creative businesses: informing designers. / Anthony, Richard ; Evans, Martyn ; Rennie, Allan ; Kirby, Eddie.

13th International Conference on Engineering & Product Design Education (EPDE 11). 2011. p. 623-628.

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

Applied Imagination - Designing Innovative Knowledge Transfer Approaches. / Cruickshank, Leon ; Mather, Alison ; Evans, Martyn .

Innovation Through Knowledge Transfer. ed. / Robert James Howlett. Berlin : Springer-Verlag, 2010. p. 219-229 (Smart Innovation, Systems and Technologies, 2010; 4).

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

2020 Vision - The UK Design Industry 10 Years On : Implications for Design Businesses of the Future.. / Williams, Alex ; Cooper, Rachel ; Evans, Martyn ; Sun, Qian.

Designing for the 21st Century: Research Methods & Findings. ed. / Tom Inns. Vol. 2 Farnham : Gower, 2009. p. 39-54.

Research output : Contribution in Book/Report/Proceedings Chapter (peer-reviewed)

Journal Articles

Supporting Design: National Business Support Programmes in the UK and South Korea.. / Choi, Youngok; Lim, Sungwoo ; Evans, Martyn .

In: The Design Journal , Vol. 15, No. 1, 03.2012, p. 79–104.

Research output : Contribution to journal Journal article

Designing creative frameworks: Design thinking as an engine for new facilitation approaches. / Cruickshank, Leon ; Evans, Martyn .

In: International Journal of Arts and Technology , Vol. 5, No. 1, 2012, p. 73-85.

Research output : Contribution to journal Journal article

What drives organisations to employ design-driven approaches? A study of fast moving consumer goods brand development. / Lee, Younjoon ; Evans, Martyn .

In: Design Management Journal , Vol. 7, No. 1, 10.2012, p. 74-88.

Research output : Contribution to journal Journal article

The relationship between national policy and industrial development in the UK and South Korea, 1940s-2000s.. / Youngok, Choi ; Cooper, Rachel ; Lim, Sungwoo ; Evans, Martyn .

In: Design Issues , Vol. 27, No. 1, 01.2011, p. 70-82.

Research output : Contribution to journal Journal article

Empathising with the future: creating next-next generation products and services. / Evans, Martyn .

In: The Design Journal , Vol. 14, No. 2, 06.2011, p. 231-252.

Research output : Contribution to journal Journal article

A Theoretical Design Management Framework. / Sun, Qian; Williams, Alex ; Evans, Martyn .

In: The Design Journal , Vol. 14, No. 1, 03.2011, p. 112-132.

Research output : Contribution to journal Journal article

Physicality in design : an exploration.. / Ramduny-Ellis, Devina ; Dix, Alan ; Evans, Martyn ; Hare, Jo; Gill, Steve.

In: The Design Journal , Vol. 13, No. 1, 2010, p. 48-76.

Research output : Contribution to journal Journal article

National Support for Design: Developing propositional models.. / Choi, Youngok ; Cooper, Rachel ; Lim, Sungwoo ; Evans, Martyn .

In: Design Management Review , Vol. 21, No. 4, 12.2010, p. 60-69.

Research output : Contribution to journal Journal article

In the year 2020 : the future of the UK design industry. / Evans, Martyn .

In: New Design Magazine , Vol. 78, 04.2010.

Research output : Contribution to journal Journal article

A design for life : futures thinking in the design curriculum. / Evans, Martyn .

In: Futures Research Quarterly , Vol. 23, No. 3, 2007, p. 5-20.

Research output : Contribution to journal Journal article

Breaking From Tradition: Market Research, Consumer Needs and Design Futures.. / Evans, Martyn ; Cooper, Rachel .

In: Design Management Review (Journal of Design Management Institute) , Vol. 17, No. 1, 01.12.2006, p. 68 -74.

Research output : Contribution to journal Journal article

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Conference Contributions

Supplying the Demand: Aligning Product Design Curriculum and the Professional Practice of Design. / Spruce, Jon ; Evans, Martyn .

2012. Paper presented at Creativity and Democracy, 3rd International Journal of Art and Design Education Research Conference, Liverpool, United Kingdom.

Research output : Contribution to conference Conference paper

Designing next-next generation products and services: a design-led futures framework. / Evans, Martyn .

DRS 2012 Bangkok Chulalongkorn University Bangkok, Thailand, 1–4 July 2012. 2012.

Research output : Contribution in Book/Report/Proceedings Paper

A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry. / Lee, Younjoon ; Evans, Martyn .

Leading innovation through design. 2012. p. 654-665.

Research output : Contribution in Book/Report/Proceedings Paper

A Need to Develop Designerly Approaches to Identify the Core of Design. / Jung, Jeyon ; Evans, Martyn ; Cruickshank, Leon .

2011. Paper presented at The Endless End, The 9th International European Academy of Design Conference, Porto, Portugal.

Research output : Contribution to conference Conference paper

The Design Social: Framing social research methods for design postgraduates.. / Evans, Martyn .

2010. Paper presented at The 2nd ConnectED International Conference on Design Education, The University of New South Wales, Sudney, Australia,.

Research output : Contribution to conference Conference paper

Designing for User Generated Contributions: Changing approaches in industry. / Cruickshank, Leon ; Evans, Martyn .

2009. Paper presented at Gamejam, United Kingdom.

Research output : Contribution to conference Conference paper

Media Communication, Consumption and Use: The changing role of the designer. / Cruickshank, Leon ; Evans, Martyn .

2008. Paper presented at DRS Undisciplined Conference, Sheffield, United Kingdom.

Research output : Contribution to conference Conference paper

Tales of the Unexpected: Understanding Emergence and its relationship to Design.. / Evans, M. D. ; Cooper, Rachel ; Hall, N.

2005. 319 to 331 6th International Conference of Computational and Cognitive models of Creative Design, Heron Island, Australia,.

Research output : Contribution to conference Other

A Design Approach to Trends and Forecasting. / Evans, Martyn .

2004. Paper presented at FUTUREGROUND: Design Research Society International Conference, Monash University, Melbourne, Australia,.

Research output : Contribution to conference Conference paper

Show all 9 conference contributions Hide conference contributions

Key Projects

European Design Innovation PlatformEuropean Design Innovation Platform European Design Innovation Platform The European Design Innovation Platform aims to increase the use of design for innovation and growth ...
DeEP: Design in European PoliciesDeEP: Design in European Policies DeEP: Design in European Policies Evaluating and Sharing Design Innovation Policies for European Growth
N8: New Thinking from the NorthN8: New Thinking from the North N8: New Thinking from the North Stimulating reinvention and influencing economic growth across the North
Design2020Design2020 Design2020 The UK design industry in 2020